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Plum Organics UGC

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Description

  1. 10-15 second clips of mother/father holding or interacting with baby, both in frame, or

  2. 10-15 second clips of baby eating/enjoying Plum Organics

  3. Plum must be featured in frame— it's okay if it's not the focus or being eaten, but it must be shown or highlighted

  4. Plum Organics pouches are the preferred product line, but alternative products such as Jammy Sammy and Teensy Snacks may also be featured!

  5. demographic: Gen Z/millennial parents with children 6months- 4 years (toddlers), ethnically diverse is a plus!

Visual style

user generated, shot on iphone, shot vertically 9:16 orientation

Audience description

No information given

Additional details

Please refer to our instagram page for examples of user-generated type videos and what our usual "style" is! :)

Briefs

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Example photos

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